Privacy Policy

Last updated: December 31, 2024

1. Introduction

This Privacy Policy explains how the personal data of users of the website litenvallhund.com (hereinafter referred to as “the Site”) is collected, used, and protected.

By using the Site and placing an order, you agree to the collection and use of your personal data in accordance with this policy.

The data controller is Liten Vallhund, a sole proprietor based in Bordeaux, France. For any questions related to your personal data, you can contact us at contact@litenvallhund.com.

2. Data Collected

2.1 Data Provided by the User

We collect the following personal data when you place an order or subscribe to our newsletter:

  • Orders: First name, last name, shipping address, billing address, email address, phone number.
  • Newsletter: Email address only, if you manually subscribe.
  • Product Comments: Any content left by the user (e.g., reviews, ratings) is linked to their user profile or account.

We do not directly collect banking data: this information is processed securely through our payment service provider, Stripe.

2.2 Data Collected Automatically

When you visit the Site, certain data is automatically collected for statistical and technical purposes through:

  • Jetpack (WordPress plugin) and stats.wp.com (WordPress.com statistics service).
  • Data collected includes: IP address, browser type, pages visited, visit duration, etc.

2.3 Cookies

We only use cookies necessary for the functioning of the Site, provided by WordPress and Jetpack. These cookies allow:

  • Managing user sessions (cart, login, etc.).
  • Tracking Site traffic statistics.

We recommend using a content blocker like uBlock Origin to disable third-party services if desired.

3. Purpose of Data Processing

The data collected is used for the following purposes:

  1. Order Management: Processing, shipping, and customer service.
  2. Sending Newsletters: Only if you have manually subscribed.
  3. Analyzing Statistics: To improve navigation and Site performance.
  4. Allowing Comments: Linking product reviews to your order or profile.

We do not use your data for advertising purposes or sell it to third parties.

4. Legal Basis for Processing

  1. The processing of data related to orders is based on the performance of a contract between you and us.
  2. Subscribing to the newsletter is based on your consent provided during registration.
  3. Statistical tracking and fraud prevention are based on our legitimate interest in ensuring the security of the Site.

5. Data Sharing

Your data is shared only with:

  1. Stripe: For payment processing (banking information). Stripe may involve data transfers outside the EU, in accordance with their data protection policies (standard contractual clauses).
  2. La Poste: For order shipping.

We do not share your data with other third parties. Newsletters are managed internally.

6. Data Retention

  1. Order-related data is retained for 10 years, in compliance with legal accounting requirements.
  2. Email addresses of newsletter subscribers are retained until you request their deletion.
  3. Cookies and statistical data are retained for a maximum duration of 12 months.

7. Your Rights

In accordance with the General Data Protection Regulation (GDPR), you have the following rights:

  1. Right of Access: You can request access to the personal data we hold about you.
  2. Right of Rectification: You can request correction of inaccurate or incomplete data.
  3. Right of Erasure: You can request the deletion of your data within the limits provided by law.
  4. Right to Object: You can object to certain types of processing of your personal data.
  5. Right to Data Portability: You can request to receive your data in a structured format, upon explicit request.

To exercise your rights, please contact us by email at contact@litenvallhund.com or via the contact form on the Site. We will process your request within the legal timeframe of one month.

8. Data Security

We implement technical and organizational measures to protect your personal data, including:

  • Use of an SSL certificate to secure transactions and communications.
  • Restricted access to personal data for authorized personnel only.

While we take these precautions, no system is entirely secure. In the event of a data breach, we will notify you in accordance with legal requirements.

9. Changes to the Privacy Policy

This Privacy Policy may be modified at any time without prior notice. Users are encouraged to check this page regularly to stay informed of any changes.

10. Contact

For any questions or requests related to your personal data, you can contact us:

We remain available for any further clarification or additional information.